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Ebook Piracy In The Netherlands, Continues To Rise

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Ebook Piracy In The Netherlands, Continues To Rise

In the Netherlands, piracy has decreased for music, movies, and television shows. This is because of all of the streaming services that make it convenient to watch this type of content whenever they want. The University of Amsterdam conducted a report that ranged from 2012 to 2017 and they found that people still buy physical books and within five years the format only decreased by 9%.  The report basically states that piracy went down for all media, except for digital books. Between 2012 and 2017 the number of ebook pirates increased from 6.3% to 7.7% According to the researchers, this...

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New EBook: Key Strategies To Master Travel Marketing

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New EBook: Key Strategies To Master Travel Marketing

The travel industry is undergoing rapid change at all levels. Now more than ever, marketers need to move faster and more strategically to reach new and existing customers. In a new eBook, 18 Strategies for Conquering 5 Key Marketing Goals,  Adara highlights action-oriented strategies to help travel marketers build successful campaigns. Get your copy today Without savvy marketing, the risks of revenue loss and slower customer growth are real. Technology mobilizes marketers’ efforts to reach existing and potential customers with customized messages and should be used to mitigate the risk of declining customer loyalty. In fact, Skift’s An Expanded View...

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Together, Ebook Reviews And Previews Boost The Likelihood Of A Purchase By 30%

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Together, Ebook Reviews And Previews Boost The Likelihood Of A Purchase By 30%

A preview of the ebook paired with reviews will likely increase sales. Getty It’s considered common knowledge that book reviews are a big component of successful marketing for an author. But a new study just added a wrinkle: The research shows that combining ebook reviews with a preview of the book itself makes viewers meaningfully more likely to buy a copy than either the review or the preview by itself. Alone, exposure to an ebook review boosts the likelihood of a purchase by between 7 and 17%, and that’s the same effect that exposure to an ebook preview results in....

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